Dick DeVos – Gifted CEO, Entrepreneur, Politician

Richard (Dick) Marvin DeVos, Jr., of Grand Rapids, Michigan, was born on October 21, 1955. His father, Richard M. DeVos, Sr., (03/04/1926) is the co-founder and former
CEO of Amway, a consumer goods distributor.

Dick DeVos, Jr. earned his Business Administration Bachelor’s Degree at Northwood University. He attended Harvard Business School too but did not graduate. He also attended Executive Study programs at Wharton School. Mr. DeVos began working with Amway in 1974. He worked in several divisions of the company, in various positions –
R & D, marketing, sales, manufacturing and other departments.

Dick became the Amway vice-president in 1984, which gave him the obligation to oversee the operation’s spread over 18 nations. He also proved his ability to lead Amway by leading them into many new, lucrative markets. Their International sales rose to top the company’s domestic revenue the first time since Amway’s beginning. It is noted that when Dick became Amway’s International Operations VP, in 1986, sales beyond the US totaled approximately 5% of overall market sales. When he left the VP position, after six years, that 5% had developed sales outside of the US into 50% of market sales.

Dick DeVos next found himself at the hoops a lot, with Orlando Magic Basketball team. His family had bought the National Basketball Association’s Orlando Magic Basketball Franchise in 1991, and Dick DeVos was named the team’s CEO and President.

Mr. Devos left Orlando Magic the first of 1993 to return to Amway and succeed his father, Rich Devos, then current President, CEO, and co-founder of Amway. Under Dick DeVos’ leadership, the firm’s performance flourished and Amway operations extended into over 50 territories and countries, spanning six of the world’s seven continents.
Dick DeVos and his brother, Doug DeVos, are credited with helping their company go global and reaching the industry-setting results they achieved.

In the year 2000, Dick DeVos decided Amway should be reorganized and a new parent company, Alticor, was created. In 2002, Mr. DeVos, Jr. retired from Alticor and joined the Windquest Group, a private investment management firm.

Mr. Richard M. DeVos is also into politics. He vied for the position of Governor of Michigan in 2012 but was defeated by the then current democratic Governor. Mr. DeVos works to help with Educational needs and is also a great believer in the Right To Work Law – not just in Michigan, but country wide.

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