EOS Takes Over the Lip Care Market

Up until a few years ago, consumers who wanted to buy lip balm usually chose from Blistex or Chapstick products. However, these days, a number of people are using the nutrient-rich balms from Evolution of Smooth (EOS). The lip balms come in a variety of flavors, including vanilla mint, passion fruit and honeysuckle honeydew, and nourish the lips with natural ingredients. Celebrities like Christina Aguilera and Kim Kardashian have even been seen using EOS lip balm, which has made EOS even more popular on Facebook.

Seven years ago, the founders of EOS lip balm convinced a Walgreen’s buyer to feature their lip balms in the store. After the sales proved that the product was a success, EOS was featured in Target and Walmart. Sanjiv Mehra, one of the founders of EOS, has stated EOS has been rather private about its business strategies until now. He says that it’s important to share more about the company now that consumers have help to make the lip balms increasingly well known.

EOS is now the second best-selling lip balm in the United States behing Burt’s Bees. The company moves 1 million units each week, and is said to be a huge part of the continued success of the lip balm industry. It is projected that the lip care business will earn about $2 billion by the year 2020.

For more great information on the great products EOS has to offer, visit www.evolutionofsmooth.com. Also see, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.

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