Ambition is the first step to success. The second step is action; these are all too familiar in the world of sports, NBA to be precise. Ability is what you’re capable of, motivation determines what you can do, attitude determines how you do it. This are the most basic of principles in sports. The Nba is a star-studded sport that attracts a cultic following globally, it’s also one where your prowess can truly stand out. You hear or read about NBA stars all the time, what we don’t see or hear of are the individuals behind the scenes, those that make it all possible for the stars to be there in the first place.

Bruce Levenson is an all too familiar name with Atlanta Hawks fans. The efficacious business person is a former co-owner of Atlanta Hawks LLC, which owns the Atlanta Hawks and the Philips Arena. The law school graduate was born in Washington D.C. to a Jewish family and grew up in Maryland. Bruce graduated with a law degree from the Washington University, St. Louis. It was during his college years that Bruce’s early career sparked off as a journalist for the Washington Star.

Bruce teamed up with Ed Peskowitz to startup United Communications Group in Bruce’s own apartment. UCG published a newsletter dubbed Oil Express that focused primarily on the oil industry. It also acquired several newsletters and made a number of oil databases. Today, UCG specializes in news, data, tech, healthcare, banking and other industries.

Atlanta Hawks LLC was instituted in 2004 to buy the Atlanta Hawks from Turner Broadcasting; Bruce was among the majority partners. Being the managing partner and an NBA board of governor’s member, Bruce hired Danny Ferry in 2012 as president of operations and general manager. In 2014, Bruce made public his plans on Forbes Magazine to sell his share of the team due to personal reasons. He hired Inner Circle Sports and Goldman Sachs to overlook the sale. His share was auctioned off to a group led by Tony Ressler, the billionaire co-founder of Ares Management LP.

Apart from all of this, Bruce is also a board member and founder of Tech Target. He is also a BIA Digital Partners adviser and has served as a board of director at NEPA(Newsletter and Electronic Publishers Association). In 1997, Bruce was inducted into the Software and Information Industry Association Hall of Fame. Bruce is philanthropic in nature and has supported a number of causes he cherishes.

Bruce is a founding donor at the Holocaust museum and financially supports the museums “bringing the lessons home” program. He has also worked as the president of the I Have a Dream foundation’s Washington chapter. Bruce Levenson and his wife led the development of the philanthropy center and non-profit leadership at the University of Maryland in 2010 to edify young entrepreneurs on how to manage non-profit organizations. These are hardly any of the many charitable works Bruce supports.

Bruce Levenson has earned his respect for his visionary leadership skills and excellent business expertise. From a very young age, Bruce already knew where he wanted to be and how to get there. The true secret to success is in your daily routine. Attract what you expect, reflect what you desire and become what you respect.