In a recent Marie Claire Magazine interview Kate Hudson sat down to discuss the new direction that Fabletics is taking regarding athleisure wear for women. It was announced that on April 1 Fabletics was going to start offering evening wear, designed for comfort with the same great, high performance fabrics used for the rest of the Fabletics line. The styles are designed with comfortability and a hint of sexiness in mind. Some of the dresses also have built-in bras for maximum comfort and the styles are designed to be worn out on the town or to work.
Kate also discussed the release of a new line of swimwear that is set to be released by the end of April. Kate and her partners designed the swimsuits to be high performance swim wear that will endure a high level of physical activity but keep the wearer covered with no slippage. The styles Of Fabletics are innovative and comfortable with affordability in mind. As to the direction of the company, Kate maintains that Fabletics is wanting to style athleisure for all areas of an active woman’s life, not just exercising. But don’t worry Fabletics is not planning on taking their style to high fashion. This video series on YouTube works at keeping their clothing, affordable for every woman to own.
According to the Fabletics official website, Fabletics was started in 2013 by Kate and her two partners as an internet clothing mail order service. Customers can sign up for the monthly service and pick an outfit that gets shipped to their doorstep. Customers can also “opt out” of a month if they don’t feel like ordering as long as they choose the “opt out” option by the fifth of every month. When a customer signs up for Fabletics, they fill out a quiz that helps that staff at Fabletics choose the outfits in the customer’s style. And if a customer wanted to stop the program, they call and cancel the service. It’s as simple as that. Source: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores
Fabletics recently expanded by opening six retail stores across the United States. Customers also have the option of shopping by the piece in the stores and online. Fabletics has grown at an enormous rate proving that woman want style and quality paired with comfort at an affordable price. Fabletics is worth a second (and third) look.