Eli Gershkovitch- A Model Entrepreneur of a Canadian Craft Beer Brewery

Ontario has six of the Canadian major breweries: All or Nothing, Brick, Cameron’s, Flying Monkeys, Nickel Brook, and Waterloo. All or Nothing’s Braggots come in Peach or Masala Chai styles. All or Nothing’s wheat beer has no added sugars or flavors. Laker Lagers are made by Brick Brewing Company. Cameron’s offers three ale types: Ambear Red, Porter, and Rye Pale. Cameron’s lagers are the Dopplebock and Captain’s Log. Nickel Brook crafts two pale ale variations: American and India Pale. The Raspberry Uber Berliner from Nickel Brook comes from Northern Germany. Weisse Maple Porter, Bastard are the variations that Nickel Brook has. Flying Monkey’s exclusive product is Extra Special Bitter. Waterloo’s Brewing Products are Amber, Dark, Belgian Ale, Grapefruit Radler, IPA, and Pilsner.


Eli Gershkovitch is the CEO of Steamworks. He considers himself middle-class. Eli stays competitive by using old school and modern methods of business to beat his competitors. He opened the Steamworks pub in 1995 with only 184 seats. As of 2013, his pub is Vancouver’s cultural center with 754 seats. Steamworks is special for Eli because it is his “freedom source”. He has control over his profits. Therefore, Eli uses them to buy classic cars for his collection.


As a pilot, Eli traveled over Europe on his private jet to visit breweries in 1987. He was inspired to open up his own brewery thanks to his experiences in Europe (https://www.facebook.com/eli.gershkovitch.52). A legal background has allowed Eli to understand Canadian business laws. His original brews are patented. Prior to public presentations, he focuses on brew perfection. Eli is a sponsor of events in his local community. His favorite quote is, “You grow to meet demand, or demand will shrink to meet you”.


Eli is a graduate of the University of Toronto Law School. Gershkovitch’s pilsner pale ale sold in government liquor stores and most private retailers. The U.S. and Canada are sales territory for the products of Eli. His foreign clients come from Europe and Asia. Only crafts six craft beers were produced in Steamwork’s first year of operation. Nowadays, Gershkovitch’s company makes 15 to 17 beers a year.